For the past six years, Tiny Me Home Daycare and Preschool relied on word of mouth to attract new families. However, as the number of young families in the area declines and nearby preschools take more students, it has recently faced challenges in attracting new students. In response to this challenge, I designed a brand identity and responsive website to help prospective families find the information they need, build trust, attract them to schedule a tour, and improve the tour-to-enrollment rate.